Are you committed to growing your franchise and making improvements where needed? *

Yes

Section 1: Understanding Your Ideal Franchisee

Do you know what qualities or characteristics make someone a good candidate to be a franchisee? *

Yes, we know exactly who we are looking for and it's well documented

Somewhat, but it could be clearer

No, we accept anyone who is interested at this stage

Section 1: Understanding Your Ideal Franchisee

How many franchisees are in your system? *

None (yet)

1 to 9

10+

Section 1: Understanding Your Ideal Franchisee

Are your current franchisees generally profitable and satisfied with their experience? *

Yes, most of them area

Some are, but many are struggling

No, many are not profitable or satisfied

Section 1: Understanding Your Ideal Franchisee

Do your existing franchisees provide strong validation for prospective franchisees? *

Yes, they provide excellent validation

Somewhat, but it could be improved

No, validation from existing franchisees is weak

Section 2: Follow-Up and Nurture System

Do you have a process in place to stay in touch with potential franchisees after they express interest? *

Yes, and it's automated and we regularly adjust it to perform better

Yes, but it’s manual and inconsistent

No, we do not have a follow-up process

Section 2: Follow-Up and Nurture System

Are your follow-up communications personalized with storytelling elements to build an emotional connection? *

Yes, we use personalized storytelling

Somewhat, but it could be improved

Do you have a high connection rate with leads (e.g., more than 20% respond to initial outreach)?

Section 2: Follow-Up and Nurture System

Do you have a high connection rate with leads (e.g., more than 20% respond to initial outreach)? *

Yes, we have a high connection rate

Sometimes, but not consistently

No, our connection rate is low

Section 3: Growth Activities Focus

Are you prioritizing the right actions to help your franchise grow? *

Yes, we focus on the most important actions that drive growth

Sometimes, but we often get distracted by less important projects

No, we don’t have a clear focus on what helps our growth most

Section 3: Growth Activities Focus

Are you investing in lead-generating activities before other projects like website redesigns? *

Yes, we prioritize lead generation

Sometimes, but not always

No, we tend to focus on other projects first

Section 3: Growth Activities Focus

Do you find yourself spending resources on activities that aren’t directly contributing to growth? *

No, we stay focused on growth-related activities

Sometimes, but we try to avoid it

Yes, we often invest in non-growth activities

Section 4: Clarity of Growth Plan

Do you have a clear plan with specific steps to grow your franchise? *

Yes, we have a documented plan

We have a plan, but it's not very detailed

No, we don’t have a formal plan

Section 4: Clarity of Growth Plan

Are your sales targets and growth milestones clearly defined and actionable? *

Yes, they are well-defined and actionable

Somewhat, but they could be clearer

No, our targets are vague or arbitrary

Section 4: Clarity of Growth Plan

Do you have a work-back schedule or timeline that guides your actions towards reaching your growth targets? *

Yes, we have a detailed timeline

Somewhat, but it's not always followed

No, we don’t have a timeline

Section 5: Growth Opportunities

Do you have a clear market expansion plan that focuses on growing strategically in specific regions, or are you expanding without a defined strategy (e.g., scattered single units in unrelated areas)? *

Yes, we have a clear and proactive expansion plan

Somewhat, but our expansion efforts lack a focused strategy

No, we do not have a proactive market expansion plan

Section 5: Growth Opportunities

Are you actively exploring ways to grow beyond single-unit opportunities? *

Yes, we are pursuing multi-unit growth

We are considering it, but haven’t taken action

No, we are not focusing on multi-unit growth

Section 5: Growth Opportunities

Do you have a proactive strategy to expand into new customer segments or demographics? *

Yes, we are actively targeting new customer segments

Somewhat, but our efforts are limited

No, we are not focusing on new customer segments

What should we call you?

Your first name... *

Where would you like us to send your results?

Your best email... *